BTA strategic plan

We are working on an updated strategic plan and are interested in your comments. Below are the vision and the […]

We are working on an updated strategic plan and are interested in your comments. Below are the vision and the objectives.  What are your thoughts?


A safe and effective network of road and shared paths for people riding bicycles in Western Australia, integrated with public transport nodes, making cycling the dominant means of short distance transport and the norm for getting to school


Objectives –

  • The BTA continues as the lead advocacy organisation for people who use a bicycle to ride to work, school, train stations, shops and local attractors, and aims for cycling funding to be 3% of the Transport Budget
  • The BTA works to ensure the promotion of cycling as a viable and important transport alternative, in a safe road environment
  •  The BTA strives for direct representation of cycling on the Road Safety Council.
  •  The BTA promotes improvement of cycling facilities – particularly on-road and Principal Shared Paths; and end-of trip facilities.
  •  The BTA works with appropriate government bodies to legislate a one meter passing distance and a 30 km/h speed limit on selected urban and suburban roads.


Strategies –

  •  Develop and improve advocacy activities with State and Local Government for achievement of objectives including agencies, clubs, and other transport agencies.
  •  Endorsement, support and strong engagement with the WestCycle initiative of Department of Sport and Recreation.
  •  The BTA to seek membership of Road Safety Council (RSC), and endorsement of RSC’s objectives (Safe Roads, Safe Users, Safe Vehicles and Safe Speeds).
  •  Active involvement with design, implementation, and maintenance of cycling infrastructure, and particularly the implementation of the West Australian Bike Network Plan.
  •  Submission of public comment regarding long and medium term planning strategies.
  •  Submission of public comment for local planning and building approvals and active advocacy for mandatory end-of-trip facilities for employees and customers.
  •  Establishment of mandatory compulsory cycle coaching for all upper primary aged school children.
  •  Get access to, and monitor hazard reporting on bicycle infrastructure, to ensure reports are acted on in a timely and comprehensive fashion
  •  Communication with internal stakeholders – members, board, employees, affiliated BUG’s and Clubs.
  •  Communication with external stakeholders – MainRoads WA, BikeWest, Cycling WA, Bicycle WA, Public Transport Agency, Department of Sport and Recreation, Department of Transport, Department of Planning, WALGA and Local Governments, RAC.
  •  Increase BTA membership and annual growth through marketing and public relations activities.
  •  Promote BTA activities amongst stakeholders.
  •  Promote BTA activities amongst the WA cycling industry
  •  Consider alternative membership for schools, work places, universities through promotion of BUG’s.
  •  Communication with the cycling community via an interactive website, a regular newsletter and an active Facebook page.


Measures of Success

  •  Cycling participation as measured by the Australian Bureau of Statistics (currently at 1.7%) to double every four years (to 3.4% by 2017, 7.2% by 2021)
  •  More people cycling – an increase in the gross number of people cycling and an increase in the frequency of people cycling.
  •  Membership is satisfied with the activities of the BTA, as measured in an annual survey of members, with membership numbers constant or increasing
  •  High levels of Board and employee satisfaction.
  •  Reduction in serious cycling related accidents, measured in a reduction of cycling related hospital admissions relative to bicycle trips made.

About Heinrich

Promoting everyday cycling